Types of Logos

A logo can take form of almost infinite variety of shapes and personalities - from literal through symbolic, from word-driven to image-driven.

They’re all a combination of typography and images, and each type of logo gives your brand a different look & feel.

And since your logo is the first thing your audience will see - you want to get it right.

Monogram, Lettermark

Brand initials


Sometimes referred to as a Lettermark.
A monogram is a type of logo that consists of letters, usually brand initials. It’s used instead of a traditional symbol, turning a company’s identity into an eye-catching visual.

Similar to a monogram


Sometimes referred to as a Logotype.
The most classic and pure form of a logo is the wordmark. A wordmark or logotype is a font-based logo that focuses on a business’s name alone.

Logotype, Wordmark
Pictorial, Brandmark, Symbol, Icon

An icon design


Sometimes referred to as a Pictorial, Symbol or Icon.
Basically, the image that probably comes to mind when you say the business name.

A specific type of brandmark

Abstract mark

It’s an abstract geometric form that represents your business. abstract marks work really well because they condense your brand into a single image. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.

Abstract mark
Mascot logo

Involves an illustrated character

Mascot logo

Often colorful, sometimes cartoonish, and almost always fun. A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business.

Mixed concept

Combination mark

Sometimes referred to as a Logomark.
A wordmark or monogram with a symbol is what makes up a combination logo.

Combination mark, Logomark
Badge, Crest, Emblem, Seal

Traditional feel


Sometimes referred to as a Badge, Crest or Seal.
The emblem tends to have a traditional appearance about the organization or business that can make a striking impact.

How Raxlogo Works

Price Customization & Briefing

Customize your package and tell us about your business and perception.


Use our dashboard to chat, share files, and track project milestones from your desktop or mobile at any time.