Types of Logos
A logo can take form of almost infinite variety of shapes and personalities - from literal through symbolic, from word-driven to image-driven.
They’re all a combination of typography and images, and each type of logo gives your brand a different look & feel.
And since your logo is the first thing your audience will see - you want to get it right.
Sometimes referred to as a Lettermark.
A monogram is a type of logo that consists of letters, usually brand initials. It’s used instead of a traditional symbol, turning a company’s identity into an eye-catching visual.
Similar to a monogram
Sometimes referred to as a Logotype.
The most classic and pure form of a logo is the wordmark. A wordmark or logotype is a font-based logo that focuses on a business’s name alone.
An icon design
Sometimes referred to as a Pictorial, Symbol or Icon.
Basically, the image that probably comes to mind when you say the business name.
A specific type of brandmark
It’s an abstract geometric form that represents your business. abstract marks work really well because they condense your brand into a single image. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand.
Involves an illustrated character
Often colorful, sometimes cartoonish, and almost always fun. A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business.
Sometimes referred to as a Logomark.
A wordmark or monogram with a symbol is what makes up a combination logo.
Sometimes referred to as a Badge, Crest or Seal.
The emblem tends to have a traditional appearance about the organization or business that can make a striking impact.
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